Running Facebook ads for personal injury law firms is a great way to build a name for the firm throughout the local market as well as following up with individuals who have previously expressed interest in retaining a personal injury lawyer. It’s great first-touch as well as follow-up marketing, and when executed properly Facebook ads can be a personal injury firm’s best source of leads and client conversions.

SEO for car accident lawyers can help firms be found on Google by prospective clients who are actively seeking legal representation following an auto accident in which they are potentially liable or the victim seeking to recoup damages.